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China has experienced a significant surge in online shopping over the past several years and leads the world in ecommerce, with more than 40% of the world’s ecommerce transactions taking place there, up from only 1% a decade ago.

China cross-border import retail e-commerce grew to a US$16.86bn market in Q4 2018, and China cross-border online shopper are to exceed 200 million by 2020. The rise in cross-border shopping is creating a wealth of opportunities for retailers who are looking to grow their market share – China is one of the top countries for retailers to turn their focus to.


Looking to drive your business growth with Chinese online shoppers? Let our team of experts help!

  • Growth trends in cross-border eCommerce
  • Choose the right business model – Marketplace v.s Standalone
  • Decide where to host your eCommerce site
  • Adopt  mobile-first strategy
  • Provide the right payment methods
  • Learn how to market in China
  • Understand the eCommerce policies and laws
  • How can Citcon’s integrated eCommerce solution help you

Download the Definitive Guide to Cross-border eCommerce in China

Let our team of experts guide you every step of the way along your China expansion journey


Proud partner of leading brands

We put our customers at the heart of our business. Citcon's payment innovations, along with our exceptional products and services, provide a delightful shopping experience throughout the customer journey.

— Mike Osorio

Former Region President Americas, Pacific Islands, Japan, DFS Group

Our collaboration with Citcon to enable Alipay and WeChat Pay is an easy one for us. It allows us to connect with millions of Chinese visitors and show them how much we respect them and value their business.

— Joe Waller

CEO, Pacific Gateway

Introducing the capability to process Alipay and WeChat Pay transactions in our outlets has been both financially rewarding and educational. Our team has been quite happily surprised with the transaction volume and value that we have generated through these programs since launching in our outlets late last year.

— Matthew Greenbaum

Vice President, iShoppes