Luxury retail

8 ways WeChat can help luxury brands reach Chinese consumers

[vc_row][vc_column width=”5/6″][norebro_text text_typo=”weight~inherit”]The luxury Chinese consumer expects a fully integrated shopping experience. Photo: Luxury Conversation There’s no doubt that China is the place to be for luxury brands right now. So how can businesses tap into this huge market? Thankfully, China is one of the most digitally innovative countries in the world, which means companies …

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5 Reasons Why Luxury Brands Can’t Afford to Skip WeChat Marketing

[vc_row][vc_column width=”5/6″][norebro_text text_typo=”weight~inherit”]   Photo: Shutterstock By Lionel Sim Lionel Sim, Jing Daily brand contributor, is the founder of China Tech Roundtable (互圆). China Tech Roundtable is a marketing agency specializing in educating and connecting global brands to China’s digital ecosystem. An expert on WeChat, here he explains why luxury brands can’t afford to skip WeChat …

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